Service Two · Custom Software

Software built around your business — not the other way around.

We design and build custom business software for Australian SMBs — replacing costly, one-size-fits-all SaaS subscriptions with a platform shaped around exactly how you work. A low one-off build fee, then one simple monthly that covers hosting, support and updates — with the option to own it outright whenever you want.

4–8weeks to live
Low setup+ simple monthly
Buyoutown it anytime
30 dayspost-launch support
01The off-the-shelf trap

Paying for six tools that almost fit? Own one that does.

The cost compounds

Per-seat fees, add-on modules, annual price hikes. The cost of off-the-shelf software compounds every year — and you never stop paying.

Your data is held hostage

Switching tools means months of migration pain — so you stay, even when the tool no longer fits. You're locked in by inertia, not value.

You bend to the software

You adapt your business to fit the tool, instead of the other way around — and spreadsheets quietly fill all the gaps it leaves behind.

02What we build

One platform, shaped to how you actually work.

Internal dashboards

Real-time visibility into the numbers that run your business — jobs, revenue, staff, stock — in one place built for your workflow.

Booking & scheduling systems

Custom job, appointment and resource scheduling that matches your real rules — not a generic calendar bolted onto your business.

CRM replacements

A customer system that tracks your pipeline, your way — without per-seat fees or features you'll never use.

Client & staff portals

Secure portals where clients book, pay and track, and staff manage jobs from any device — branded as yours.

Job & inventory management

Track jobs, materials and stock end-to-end, with the statuses and reports your team actually needs.

Customer-facing apps

Mobile-responsive web apps your customers use directly — bookings, quotes, payments and updates, all on your brand.

03The process

Low setup. Simple monthly. No lock-in.

A clear, four-stage process from first call to handover — with a fixed-price proposal before any code is written, so you know exactly what you're getting and what it costs.

  • You own the outcome. Full handover of the code and the data — no vendor lock-in.
  • A real Australian team in your timezone, available when you need us.
  • 30 days post-launch support included on every build.
4 to 8 weeks · fixed price

Discovery week 0

We learn your workflow, pain points, and what your ideal solution looks like.

Fixed-price proposal week 1

A clear document outlining exactly what we'll build and what it costs — no surprises.

Build & review weeks 2–7

We build, you review. Iterative delivery so you see progress throughout.

Handover week 8

Deployed, trained, and handed over. The data is yours from day one, and you can buy out the source code whenever you like.

04Indicative pricing

Low setup. Simple monthly. No lock-in.

A low one-off build fee, then one monthly that covers your licence, hosting, support and improvements. Unlimited users, no per-seat fees — and you can buy out the source & data anytime.

Launch
4–6 weeks · single module
$490/mo
+ from $2,900 one-off build
e.g. a quoting & invoicing tool, a booking app, or a client document portal.
  • Custom single-module app
  • Unlimited users — no per-seat fees
  • 2 integrations (Xero / calendar)
  • Hosting, security & support
  • Maintenance & minor updates
50,000 API calls/mo included · then $2.50 / 1,000
Book a scoping call
Scale
Multi-branch · advanced
from $2,900/mo
+ from $12,000 one-off build
e.g. a multi-branch operations platform with role-based access and deep Xero/ERP integration.
  • Everything in Growth
  • Unlimited integrations
  • Advanced security & compliance
  • Dedicated account manager & SLA
  • 10 hrs/mo changes & improvements
1,000,000+ API calls/mo · volume rate
Book a scoping call
Industry Platform · Enterprise

Replacing a whole system, not just a tool?

A full vertical operating system that replaces your core incumbent SaaS. Value-priced against the tool it replaces — with data migration, near-unlimited usage, a dedicated team and an SLA. This is the tier for platforms that replace a $5,000–$15,000/month incumbent system.

from $5,000/mo · + migration & onboarding

Every plan includes unlimited users (no per-seat fees), a monthly usage allowance with soft caps & alerts, and an own-it buyout — take the full source & data anytime, no lock-in. SMS, email & AI usage billed as simple pass-through add-ons.

05Questions

What business owners ask before they build.

Your data is yours outright, always, and exportable whenever you ask. The application is licensed to you as part of your monthly fee, which also covers hosting, updates, improvements and support — no per-seat pricing, so the bill doesn't grow as your team does.

If you want the software itself, you can buy the source code outright for 12 months of your plan fee, any time from your first anniversary. That gets you the code for your application plus a perpetual licence to the reusable components inside it; from then on hosting and support are yours, or we can quote to keep looking after it. No lock-in either way.

We scope the project thoroughly in discovery, then give you a fixed-price proposal that spells out exactly what we'll build before any code is written. The price doesn't move unless you choose to add scope.

Most SMB platforms go live in 4–6 weeks; mid-market systems in 6–10 weeks. We deliver iteratively, so you're reviewing working software throughout — not waiting months to see anything.

Yes — Xero, calendars, payment providers, and most systems with an API. Mid-market and enterprise builds include deeper CRM, ERP and custom API integrations.

Every build includes 30 days of post-launch support, then your monthly plan takes over — licence, managed hosting, security updates, ongoing optimisation and priority support. If you'd prefer to run it yourself, you can buy the source code outright for 12 months' plan fee from your first anniversary and take it in-house.

Let's scope it

Tell us your workflow. We'll quote the build.

Book a free 30-minute scoping call. We'll map how your business works, recommend an approach, and give you a fixed price — no obligation.

Fixed-price scoping · source-code buyout available · we reply within 24 hours